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This Internet contest was conceived to raise awareness of the Evian brand
Affinity. It’s only natural, for a brand whose intrinsic values are freshness,
fluidity and purity, that we would invite consumers to participate in a contest
whose grand prize was to freshen oneself up at Évian-Les-Bains. Inspirational
ads were created to generate visits to the contest page. Some of them presented
the key visuals of the brand, and others invited the female consumers to test
their level of epidermic stress on-line. |
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